Type of Lolita Fashion

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Gothic Lolita

Gothic Lolita (known in Japan as Gothloli) is a mixture of the Gothic and Lolita fashion. The origins of the Japanese Gothic style can be traced back to the English New Wave Movement during the 1980s: however, the Japanese Gothic scene is fundamentally different than the Gothic subcultures of the west.This Gothic fashion has been adopted into the Lolita fashion through the use of darker make up, clothing, and themes in the design. Unlike other Lolita Styles, Gothic Lolita darker colors are used for makeup. Red lipstick and smoky or neatly defined eyes, created using black eyeliner, are typical styles.The Gothic Lolita makeup is not as heavy or dramatic as the Western gothic counterparts. Newer makeup styles emphasize lighter colors but still retain the heavy eye makeup.The outfits themselves use dark color schemes like black, dark blues and purples. Black and white is the most common color scheme in this look. The KuroLoli subset uses a strict black-on-black color scheme. Gothic Lolita outfits often use less detailed fabric than other Lolita styles. Cross jewelry and other religious symbols are also used to accessorize the gothic Lolita look. Other accessories, like bags and purses, are often in uncommon shapes like bats, coffins, and crucifixes. Like many other Lolita fashions, the Japanese visual kei movement was responsible for helping to introduce and popularize the Gothic Lolita style. One artist in particular, Mana, a cross-dressing man, is considered to be the major force behind the popularization of the Gothic Lolita style. Mana’s own Gothic Lolita fashion label, Moi-même-Moitié, has grown to be very successful. To describe the designs of his new label, he coined the terms Elegant Gothic Lolita (EGL) and Elegant Gothic Aristocrat (EGA) .

Sweet Lolita

Sweet Lolita (amaloli) is heavily influenced by Rococo styles as well as shojo manga (girls' manga). Focusing on the child and fantasy aspects of Lolita, the Sweet Lolita style adopts the basic Lolita format and uses lighter colors and child fantasy themes in its design.
Makeup used in sweet Lolita is common throughout most Lolita styles. A natural look is emphasized, to help maintain the child like feel of Lolita. Light pastels, light pink, and natural colors make up the Lolita makeup color scheme.
Sweet Lolita fashion places its focus on the child-like aspects of Lolita design. It does this by using pastels, gingham or other colorful prints, lace, and ribbons to emphasize the cuteness in the design. Popular themes in the sweet Lolita are references to “Alice in Wonderland”, fruits, and cake. To keep with the child feel of sweet Lolita, the shoes usually have a smaller heel than that of other Lolita styles.
Jewelery often reflects this fantasy theme: Popular motifs include cherries, cakes, hearts, ribbons, and bows. Headdresses and bows are also a popular hair accessory to the sweet Lolita look. Bags and purses are often in the shape of stuffed animals or hearts. Also included in Sweet Lolita are the sub-genres of ShiroLoli, which uses a strict white-on-white color scheme, and Country Lolita, which incorporates gingham prints and straw baskets.
Momoko, a protagonist in the book/film Shimotsuma Monogatari (Kamikaze Girls in the US), is a popular example of sweet Lolita. She idealizes the rococo period and likes to spend her time acting like a sweet and innocent child. She wears a popular Sweet Lolita brand called Baby, The Stars Shine Bright. Other Lolita brands include Manifesteange Metamorphose temps de fille and Angelic Pretty.

Classic Lolita

A Classical Lolita and an Aristocrat. Note the man's contact lenses.
Classical Lolita (Classic Lolita) is a more mature style of Lolita that focuses on Baroque and Rocaille styles. This look can be seen as the more sophisticated, mature Lolita style because of its use of small, intricate patterns, as well more muted colors on the fabric and in the overall design. The colors in the classic Lolita style are lighter than those in the gothic Lolita, but are not as light as those used in sweet Lolita . Empire waist dresses are also used to add to the more mature look of the classic Lolita. Shoes and accessories are less whimsical and more functional. Jewelry with intricate designs is also common. The makeup used in classic Lolita is often a more muted version of the sweet Lolita makeup, with an emphasis placed on natural coloring. This Lolita style uses slimmer dress silhouettes than its counterparts to add to the mature style. An example of the classical Lolita brands are Juliette et Justine, Innocent World, Victorian Maiden and Mary Magdalene.

Punk Lolita

Punk Lolita (or Lolita Punk) adds punk fashion elements to Lolita fashion. Motifs that are usually found in punk clothing, such as tattered fabric, safety pins and chains, screen-printed fabrics, plaids, and short, androgynous hairstyles are incorporated into the Lolita look. The most popular garments are blouses or cutsews and skirts, although dresses and jumper skirts are also worn. Common footwear includes boots, Mary Janes or oxfords with platforms. Common Punk Lolita brands are A+Lidel, Putumayo, h. NAOTO and Na+H. Many of the Japanese punk Lolita fashion brands take influence from London's famous Camden Town Markets. Vivienne Westwood, who, though not a Lolita designer, has items and collections that reflect Lolita sensibilities, especially in her Japanese collections, is popular in the punk Lolita scene.

Other Lolita

Because of the do it yourself nature of Lolita fashion, many other subtypes have come out of the basic Lolita frame. These styles are often not as well known as the ones mentioned above, but they do showcase the creative nature of the Lolita fashion, and illustrate how people make the fashion their own.Listed below are just a few examples of the smaller subtypes of Lolita fashion.

Wa/Qi Lolita

An example of Waloli.
Wa Lolita (or Waloli) combines traditional Japanese clothing styles with the Lolita fashion. Wa Lolita usually consists of kimono or hakama modified to fit with common Lolita garments. The bottom half of the garment is altered to accommodate a petticoat, or a kimono-style blouse is used as a top to accompany a plain Lolita skirt. Outerwear can include haori or adult-sized hifu-vests. The shoes and accessories used in this style are typical of tradional Japanese garb including kanzashi flowers, and geta, zori, or Okobo. These shoes are often used in place of the normal Lolita platform and high-heeled shoes.
Qi Lolita is a similar style but uses Chinese clothing and accessories in place of Japanese. Usually this includes qipao and cheongsam-dresses modified to accommodate a petticoat. Accessories include platform-slippers for footwear and bun-covers as hair accessories.

Ouji/kodona/dandy (male Lolita fashions)

Ouji (王子　or Oujisama　王子様), meaning "prince," is a Japanese fashion that is considered the male version of Lolita fashion. This style takes its influence from the clothing boys in the Victorian era wore.
Ouji is inspired by what was worn by Victorian boys, but can be worn by either gender and includes masculine blouses and shirts, knickerbockers and other styles of short trousers, knee high socks, top hats, and newsboy caps. The colors usually used are black, white, blue and burgundy, though there are feminine versions of the fashion with a broader palette. Make-up, when worn with the fashion, is usually light and minimal, though sometimes when women wear it, more make-up is used than what they would wear with Lolita. Ryūtarō from Plastic Tree and Yukke from Mucc are two of the most popular wearers of the oujisama style.
The term kodona (from "kodomo otona", literally "child-adult") was coined by Plastic Tree's vocalist Ryūtarō Arimura as he described his dress sense and is often used as the Western name for the fashion.